Samsung teases mysterious ‘First Look’ event for CES 2026

Samsung has formally announced a particular occasion titled “The First Look” on January 4 at 10:00 PM ET (7:00 PM PST). The occasion kicks off two days earlier than the official begin of CES 2026 in Las Vegas.

What’s going to Samsung announce?

Samsung says the keynote will define the corporate’s imaginative and prescient for its DX (Machine eXperience) Division in 2026, together with new AI-powered buyer experiences. However past the company technique speak, all indicators level to what followers are actually ready for — the worldwide debut of the Galaxy Z TriFold and probably its official US pricing.

The occasion will likely be hosted by TM Roh, CEO and Head of the DX Division, with SW Yong, President of the Visible Show Enterprise, and Cheolgi Kim, Government Vice President of Digital Home equipment. This means that Samsung will unveil a spread of latest units and home equipment at CES 2026. The corporate often participates within the annual tech expo to announce its next-gen flagship TVs and show know-how, good house home equipment and linked ecosystem upgrades, in addition to AI-driven options throughout product classes.

Nonetheless, provided that Samsung not too long ago introduced the Galaxy Z TriFold with out its personal occasion or a lot fanfare, CES 2026 can be a great time for the corporate to strut the dual-folding telephone in entrance of worldwide audiences.

The Galaxy Z TriFold is predicted to go on sale within the US in Q1 2026, which is why January 4 might be anticipated to be the second Samsung reveals the telephone’s US pricing and availability particulars.

What concerning the Galaxy S26 sequence? Don’t maintain your breath. Whereas Samsung might give us a refined tease or two about its upcoming flagships, this isn’t a full-blown “Unpacked” occasion, thus we’re not anticipating the brand new S sequence to take the stage simply but.